Slumberjack launches new brand identity, product categories, and website with enhanced online connectivity

July 1, 2014

Located at www.SJKgear.com, the site will highlight new SJK Tactical Hunting equipment along with current Slumberjack product

BOULDER, COLO. (For Immediate Release) – After 57 years designing and developing outdoor gear for outdoor enthusiasts, the tried and true Slumberjack brand is evolving and introducing a new line of hunting products under the name SJK Tactical Hunting. This July, the entire SJK / Slumberjack line will be highlighted on the completely redesigned www.SJKgear.com website.

Open for business on July 1, 2014, the updated SJKgear.com reflects the new direction for the evolving brand with several enhancements including a dedicated hunting gear page, a partner’s page highlights our relationships with camouflage supplier Kryptek and hunting celebrities Outback Outdoors, and new P2P links to connect customers with our retail partners.

“With the introduction of truly innovative hunting gear and a new overall direction for Slumberjack, we needed a solid platform from which to showcase our brand and tell our story,” said Russell Rowell, Vice President of SJK. “Our new SJK website will serve two key purposes by highlighting the evolving Slumberjack story and connecting our camping and hunting customers with the products and information they will need to make an educated gear purchase.”

Easy to navigate and loaded with brand information, the new www.SJKgear.com will make it easier than ever to learn more about the new SJK Tactical Hunting line, current Slumberjack camping gear, and our partnerships. SJK / Slumberjack shoppers will be able to connect with the brand in a more meaningful way than ever before.

The SJK Tactical Hunting line includes five new packs, ranging in size from the essentials-only Flush 750 waist pack up to the fully-featured Bounty 4500 giving hunters a variety of gear carrying options for any hunt. Joining this line of packs is our SJK Thermal Cloak and Rifle Hauler Mat. The Thermal Cloak provides warmth and weather protection for long, stoic hours in tree stands or blinds, while the Rifle Hauler Mat serves double duty as a protective case for your weapon and a shooting mat.

The current Slumberjack line gives hunters and campers a wide range of affordable options for overnighting in the outdoors. The line includes tents, sleeping bags, furniture, and more with the design and features to help anyone get the most out of any outdoor experience.

About SJK Hunting
SJK represents the evolution of the tried and true Slumberjack camping brand, offering hunters and outdoor enthusiasts a new approach to hunting and overnighting in the outdoors. SJK Tactical Hunting offers a complete line of hunting-specific backpacks and tree stand bags to maximize success on any hunt. For anyone interested in a fun and accessible camping experience, SJK will continue to provide roomy tents, comfortable sleeping bags, and go-anywhere furniture. From hunters to campers, SJK has the gear needed to get the most out of any wilderness experience. For media information on SJK, please contact scott.kaier@americanrec.com. ###

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