Sports Executive Weekly sjk awakens 9/21/2015

Slumberjack refocused on its hunting roots in 2014 in a bid to reinvigorate its brand while staying authentic to its heritage, which included a close association with hunting from the 1960s through the 1980s, according to Marketing Manager Marily Melis. Research also revealed that there was an opportunity to produce hunting packs using the coveted Kryptek camo patterns at a price and feature set that would work for Sportsman’s Warehouse and other big box specialty retailers.

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